With so much music out in the world, there’s no doubt that we as listeners would also take an interest in their accompanying videos. Sometimes they truly embody everything that you had pictured when first listening to the song. Other times they’re so off the mark that you can’t help but ask where the hell they were going with the concept. While we as music lovers have no control over how these music videos turn out, the people who delve themselves into creating story lines and eventually bringing them to life through film do. Dolce Films of Los Angeles is doing just that – keeping the music videos they film in line with what the lyrics are portraying.
Daniel Lir and Bayou Bennett are the husband-and-wife star team that have taken it upon themselves to produce music videos with the lyrics in mind. Like any other production company, they also dip their feet into short films, commercials and documentaries. The Dolce Films is derived from the Italian film La Dolce Vita, in which they were inspired by the work of its director Federico Fellini and was officially founded after working at RSA Films (a Ridley Scott company) for some time. Since then, they have formed relationships with well-known companies like Smashbox Cosmetics and Adidas and their music clientele includes Isaac Hayes, Sum 41, P.Diddy, Danity Kane and Coldplay.
In terms of their music videos, they want their works to inspire their audiences with the art of film as well as having them be empowered, open-minded and able to identify with what they’re viewing. They view music videos as short films with more room to experiment visually and believe the combination of imagination and life experiences can inspire a storyline. They have a strong belief that the storyline of a music video should mirror the lyrics, the musical style of the song itself and the artist’s personal aesthetics. They successfully bring their ideas to life with feature film-worthy storylines that give the viewers a sense of a new reality as well as showing the artist himself/herself making a personal transformation or overcoming a conflict, all while still being relatively modern and “cool”.
Today, it seems like all music videos want to do is convey a storyline that portrays partying and sexual encounters as the most important things in life. Sadly, mirroring the lyrics in the video has been put on the back burner is extremely lacking (especially when you’ve imagined what the video would look like in your head beforehand). If more filmmakers had the same belief as Dolce Films then maybe there would be fewer music videos of practically naked songstresses rolling around in sheer bedsheets and singing a love ballad (here’s lookin’ at you Miley Cyrus) and more videos with storylines that make sense.
Here’s one of their most recent works:
Be sure to check out their official website, http://www.dolcefilms.com, for more details.