For the classic California rap fans, we knew the stove was on, we heard the audio-crack bubbling in the hip-hop kitchen and now the whole world is waiting by the pyrex. West Side is the best side, bloods and crips bangin’ on wax and left coast are some of the popular phrases that come to mind when I think of the rap-game right now. West coast hip-hop is on a whole new wave and it’s just the beginning.
The (los) awesome thing about the new Cali generation is not only are there too many to name, they represent different styles reminding fans of the ’90s west coast sound with a millennium touch. The beautiful thing about the new class is they have mastered almost every rap sub-genre you can think of.
There are the straight 80-bar spittin’ lyricists like Kendrick Lamar and Ab-Soul, two rappers who are conscious spitters with deep concepts and impressive punchlines; rappers killin’ the underground scene with cool-laid vibes to kick back and light one up to like Casey Veggies, Dom Kennedy and Vince Staples; radio-buzzin’ artists and party MCs who turn up every function like Problem, Ty Dolla $ign, Iamsu!, HBK, Kid Ink, Tyga and Sage The Gemini; Odd Future, a large clique with their own empire of funny antics, crazy music and tasteful fashion; Then there are dudes who are ushering gangsta-rap back to the game like Nipsey Hussle, YG, ScHoolboy Q and The type of rappers who made Middle America scared of rap music in the first place. They make you want to put on a ski mask and stuff a glock in your sweatpants type of feel. If you love all the different factions of rap, you can have an iPod of just these rappers and be straight.
A huge huge huge contributor of the west coast rise is a young producer by the name of DJ Mustard. “Mustard on the beat, hoe!” has been a popular tagline that has burned into our minds ever since fans downloaded YG’s first mixtapes on DatPiff and heard Tyga’s “Rack City” on the radio.
The Roc Nation signee has produced hit records such as “I’m Different”, Kid Ink’s “Show Me”, YG’s “My N*gga”, “R.I.P.” and Ty Dolla $ign’s “Paranoid”; all radio smashes that have the signature Mustard, bay-area bounce.
With Schoolboy Q’s Oxymoron keeping hip-hop fiends high and YG’s My Krazy Life just dropping, it’s exciting to see that these are debut albums that could be the match that starts the flame for more mainstream success. Like how good kid, m.A.A.d. city catapult-launched King Kendrick Lamar in the everyday music conversation, I can almost guarantee the same will happen for Groovy Q and YG 400 along with the other rappers I mentioned when their time is right.
All I am saying is this summer will probably consist of teeny boppers rockin’ flannel tees, bucket hats (“YAWK! YAWK! YAWK! YAWK!”), black snapbacks and khakis, stomping in a fresh pair of Chuck Taylors. West up.