Singer-songwriter Ryan Froom is a musician with a message. On his debut full-length, Froom, under the alias Froomador, tackles topics of love and life’s struggles, but also intensifies topics of present day issues and hopeful solutions. MEB editor Emma had the chance to ask him about his new album, Can’t This Wait, and learn about his songwriting process, inspirations, and plans for the future.
How would you describe your music to someone who has never heard of Froomador before? If you could pick one song of yours as a first impression which would it be?
I’d describe my music as jazzy surf acoustic rock with a sprinkle of indie alt rock here and there. I think the song “Digital Footprints” is a good representation of my current sound.
What got you started in music? Why are you passionate about it and what made you pursue it?
I credit much of my passion for music to my father whom I watched simultaneously play the guitar and sing at church during my early childhood. I remember being amazed by how effortlessly he stroked the strings as he sang over his own accompaniment.
You just dropped your latest full length Can’t This Wait – what can you tell us about the songwriting process?
The process was quite enjoyable, actually. I implemented a lot of the songwriting techniques I acquired from my time at Berklee College of Music. Though an Indie rock record, Jazz/Classical elements are laced within quite a few of the arrangements.
Do you use a lot of outside inspiration throughout your creative process? Or do you prefer to tune out everything else while creating?
During the writing/recording process I don’t listen too much to outside music. However, that is certainly not to say that I don’t draw any influence from other artists and bands. In all honesty, isolating myself from outside inspiration is improbable, and I wouldn’t want to even if I could. I believe I’m always effected by outside influences/inspirations regardless of whether or not I am aware of their impact on me. I am a firm believer in the saying; “There’s nothing new under the sun.”
What was the most surprising thing (riff, lyric, emotion, skill, discovery, etc.) that came out of the album’s creation?
Before sitting down to record, I thought things were going to be much easier to express and articulate my vision for the project. During the actual process however, I was surprised to discover just how difficult it was for me to lay down and capture on record what was sounding so clear in my head.
Your music video for “Solar Energy” is very unique and story driven. Can you go into depth about the message in the video and how it expresses the meaning behind “Solar Energy”?
It’s really pretty open for interpretation, but I feel the song “Solar Energy” talks about our lack of sensitivity to the environment. The video shows the protagonist’s journey from an enslaved life to a more risky, free way of living. One might view it as a personal quest in seeking a significant change in ones’ own life.
What was it like making the music video? Did you enjoy this process and do you have more videos on the way?
Filming this video was my first time on a set with a crew, which was very exciting! The storyline was something that the video producer Caleb Mixon helped me develop. The first half was filmed in one day at a studio in Orlando. For the second half, we flew out to a desert in New Mexico in hopes of capturing the essence of the story. While in New Mexico, I stayed in a house that was completely solar powered. As a result of this unique experience, I became more educated on the topic of sustainable energy and learned about creative ways of working with nature rather than against it. I am currently working on my second official music video to the song “Digital Footprints”, which is due to come out the middle of May.
How has your audience been responding to your new material? What is it like to play these songs live in comparison to recording them for the album?
Overall, they’ve been very receptive and supportive. I feel honored to have received positive feedback and I’m already looking forward to moving the needle on my sophomore album. Playing the songs live enables me to switch the style up and provides me the opportunity to dance!
What are your plans for the rest of 2016?
To continue promoting the album by playing shows along the east coast, specifically in cities such as Asheville, NC and Washington D.C.
Now having a fresh new record out, what are some of your goals for the next few years to come? What can we expect from Froomador?
For now, I am embracing the development of my newest release, and look forward to more live performances. However, for future projects, I plan on revisiting several songs I already have written, along with writing new ones.
CHECK OUT FROOMADOR:
Watch the video for “Solar Energy”: