The Scoop: Pioneering EDM pop music act Vishno ties together transcendent DJ culture, real-time virtuoso musicality, and philosophically linked brand sponsors in an unprecedented lifestyle marketing experience. An innovative vehicle, Vishno just may become the model for artistic autonomy in the new music business era, making their video for their song “Change” quite great and Mind Equals Blown is proud to exclusively premiere it for you.
The Spin: Having earned his Bachelor’s degree from Berklee College of Music, a Masters in instrumental performance on guitar from Cal Arts and an MBA from Babson College, it’s no wonder V! has created an inventive way to showcase his music. Having worked in the past with Michael Jackson, Usher, Alicia Keys and Destiny’s Child, V! decided it was his time to be in the spotlight.
Teaming up with producer/manager Jordan Tishler of Digital Bear Entertainment (Britney Spears, Kevin Lyttle, The Motion Sick), the two came together to create a sound that combines V!’s phenomenal guitar skills with electric drum beats and DJ spins. With V!’s music and business background, he knew he wanted to do more than just create music, hence creating the platform of teaming up with brands that benefit all partners.
The Question: What do you think of Vishno’s video for “Change”? Let us know in the comments below!