XLIVE, the community that assembles leaders in the live event industry, convenes on April 4 and 5 for their 2017 Data & Analytics Summit in Los Angeles, CA. This event precedes December’s XLIVE Annual Conference & Expo, and will focus on the most up-to-date technologies emerging for event production. This two-day event covers the technology and data behind sports events, concerts, and film, food and music festivals.
Featuring talks and panel sessions from the Golden State Warriors, Netflix, Warner Bros. Records, Fanduel and more, the summit covers topics such as fanalytics, sponsorship, event safety and social media. But the fun doesn’t end there.
As live experiences rely more heavily on digital systems, fusing offline and online data, then breaking it down allows organizers to analyze customer behavior, spot trends, enhance marketing strategies and, ultimately, provide attendees with the best experience possible. With sponsors including Eventbrite, Vendini, Umbel, and Feathr, attendees will get the latest insights from live event and festival leaders.
This behind-the scenes look at emerging technology and trends is relevant to industry professionals or power fans in various live event areas such as event production, digital advertising, social media, event security, big data, merchandising and marketing.