NBC’s “The Voice” has yet to produce a mainstream artist. The only two notable successes (arguably) of the show are Cassadee Pope and Jordan Smith. Pope, the Season 4 winner, was nominated for a Grammy this past year. Smith, the Season 9 winner, has sold more than 7 million singles. While past winners are touring and occasionally producing new music, they have only amounted to a one-hit wonder.
Season 13’s winner, Chloe Kohanski, has evidently seen this trend and refuses to fade away like past artists. Her techno-pop single “Come This Far” emphatically convinces listeners and her coach, Blake Shelton, that her career will rise above a three month television stint.
During last week’s Season 14 finale, Kohanski debuted her single which showed a burning desire to avoid being a one-hit wonder. The verse’s, “I wanna take it, the win is not enough”, immediately reflects her awareness of the work ahead. The chorus’ “I didn’t come this far to only go this far” further echoes that. Kohanski made it clear that this is not her goal. She is trying to capitalize on her recording contract and stay relevant to the industry.
Stylistically the piece featured an Imagine Dragons approach to techno-music (listen to “Believer”) while combining other interesting facets. With a synthesized keyboard, rhythmic snapping and clapping, and a breathy array of Ohs, Kohanski capitalized on all of her artsy gems. She also mashed in a portion of her Nashville rocker side with electric guitars between the choruses and verses. Combined, the mix of pop and psychedelic rock added to her sassy stage presence and complemented her scratchy vocals.
Evidently, some of the technological aspects did her a disservice. The techno effect on the microphone periodically muffled her diction. Along with that, the first part of the single sounded really staticy, as did other small spots during the song. Finally and oddly enough, the single leaned way more towards pop than her typical rock. Regardless of these issues, the ingenuity she displayed with the various elements was cool to see.
The date for her first album has yet to be established. However judging from this first single, Kohanski has a shot to be in brighter spotlights.
Pop I Republic Records