If you ever take the time to browse through Bandcamp in your pursuit for new music, you probably understand how tedious it is as a means of discovering new music. You need to wade your way through countless pages of singles, EPs and albums begging to be heard, a task that is sure to cure boredom while inducing restlessness. How is it possible to navigate through all of these album covers and generic band names in the hope that we may find something new and amazing to occupy our ears?
It can be pretty murky waters, but through some series of fortunate events, No Sleep Records managed to navigate these waters and found British outfit Moose Blood. After attracting a devoted flock of fans via Bandcamp, the band has made it from the deep, sometimes dark, depths of the website, all the way to their debut full length, I’ll Keep You in Mind, From Time to Time. As a so-called “emo revival” band, Moose Blood does a spot-on job in taking us back to a simpler time, that of the emotional pop punk album.
Hailing from Canterbury, UK, Moose Blood looks to pay homage to classic 90s emo. The album’s sound is clearly influenced by the likes of Mineral, The Promise Ring, The Get Up Kids, among others. They combine the classic “jeans & converse sound” with a modern pop punk energy, leaning towards loud, emotional choruses sure to remind listeners of early Fall Out Boy even Taking Back Sunday. Well of course you wouldn’t have the latter without the former, and Moose Blood manages to take pieces of both and make it distinctly their own, further blurring the already hazy line between emo and pop punk.
Moose Blood covers all of the typical emo bases on this record. Girls, youth, girls, nostalgia, and more girls, this album is really what you would expect from a young emo band. They don’t do anything particularly groundbreaking here, but it’s pretty important that you think about the album with that in mind. While you get the usual croons of “do you want to come over later” and “I still think about you”, Moose Blood manages to take these croons and turn them into something special. Their songs fill with a rush of excitement and energy that takes hold of your body while listening to it. The band’s intrigue comes as musicians with their hearts on their sleeve, where I’ll Keep You in Mind strikes its chord as an album, filled with raw candor and passion.
While the album doesn’t exactly add anything brand new (see what I did there) to the emo genre, that’s not really what the band tried to do here. For new fans stumbling upon Moose Blood for the first time, I’ll Keep You in Mind, From Time to Time is quite a way to make a first impression, as it is clear that they know how to make a good emo record. This band has excited fans for a while, breaking through the deep depths of Bandcamp to make it where they are today, and this record speaks to their enduring strength as musicians and songwriters. It is sure to excite even more fans, as this band is on its way to do some real damage as far as emo and pop punk are concerned.