What can you say about Psy? Haven’t a clue, really. Do I reminisce on the countless nights in clubs in Lan Kwai Fong, Hong Kong dancing to “Gangnam Style”? Or perhaps agree with hipster/K-Pop aficionados in saying that he’s too mainstream? I mean he is on the cover of the kimchi mandu I bought at the Korean grocery store. Hell, last month I drank a bottle of soju that had him on it. While he may come and go from the forefronts of our minds, he is still one of, if not the biggest star in the world of Korean music.
The video begins with an autoned “hangover” repeating over and over again just before reaching the point of being annoying. Psy and Snoop Dogg trade verses throughout this 5 minute long song that actually sounds pretty good. Lyrically, it is what you’d expect – rap about drinking and the subsequent hangover. The chorus is sparse and not terrible to hear if you’re watching the antics in the video. And what a video it is, if you can say nothing else about Psy’s videos, they are one hell of a production. The ending scene in particular is pretty fun to watch. The rest of the video is the usual silliness while the soju is flowing.
For those who don’t know what soju is, it is Korean rice-grain alcohol that will run you anywhere between $0.88 to $1.25 USD a bottle depending on how fancy you wanna get. If this video did one thing, it made me nostalgic. The scenes of partying in a Korean BBQ are actually fairly accurate in what you’ll get if you go out with a bunch of Koreans in Seoul, Busan, or well, anywhere. Then the next morning at a 7/11 eating cup noodles and drinking one of the variety of “hangover cures” on the shelves of the store. Makes me wanna book a flight to Seoul ASAP. This is a love it or hate it kind of song. I’m sure fans and those who have spent some time in South Korea will enjoy it, while those who detest the man’s music aren’t going to change their minds. Is this going to become a musical phenomenon like “Gangnam Style?” No, but the face Snoop makes at 1:40 when he does a shot of soju is pure gold.