Viewers everywhere couldn’t help but swoon when indie rocker Taylor John Williams hit the stage of NBC’s The Voice with his haunting and emotional rendition of Kanye West‘s “Heartless.” His blind audition was the start of his fairly long journey on Team Gwen Stefani, where his talent only grew with each week performing hits like “Mad World,” “Come Together,” “Royals,” “Falling Slowly” and “Blank Space.” Fans unfortunately didn’t get to hear him perform an original song on the show, but Williams’ newest single, “The Mates Of Soul”, gives us a look at what he would’ve performed if he made it to the finale.
The instrumentation of “The Mates Of Soul” is very similar to what he had showed us from his stint on The Voice – stripped down and acoustic, perfect for a coffeeshop setting. Soft guitars and handclaps paired with Williams’ light and airy vocals gives this hipster love song that has an old-school Ben E. King “Stand By Me” effect to it. The track focuses on using the term ‘soulmate’ and what exactly that term may mean. Its chorus of “I said I never believed in the mates of soul/and so I never once claimed that I know/that you’re the only, only one for me/and I know deep down that you feel it too” gives us an idea of how Williams’ heart feels and is relatable to anyone who may be going back-and-forth on whether they think they are falling for someone too soon.
Gentle percussion, classic organs and pianos with a hint of elegant strings at the end of the song make “The Mates Of Soul” an absolutely beautiful first single from a powerhouse vocalist with an old soul. Williams certainly showed his deep, emotional side while on The Voice, but this new single is the true starting point for this indie rocker and his future musical career. Hopefully he keeps his snazzy hat because it’s a pretty cool indicator for him as an artist and sometimes a little gimmick can go a long way. Here’s to Taylor John Williams for not veering from his style. I’m sure that when he releases his full length album he will have even more indie greatness to make us fall in love with him the same way that he made us fall in love with him on live television.
Indie | Unsigned