Nyiko Beguin is one month removed from the release of his latest 7-inch, You Know I Loved It, under the name of Nyiko. Driven by “a tragedy in [his] own personal life”, the 7-inch features two songs that tackle very personal themes and tribulations in a tightly wound, synth pop package.
With the 7-inch out, Beguin has shifted his focus to producing visual components to the two new tracks. Mind Equals Blown presents the premiere of “You Know I Loved It’, the first video off of the release.
Beguin produced “You Know I Loved It” with the help of a small crew of friends. The video deals with the difficulties associated with loss that the song portrays. It weaves grainy Super 8 video with footage of Beguin in a car, driving as these visuals pass behind him. He said that this dynamic illustrates the trials of loss and moving on from hardship.
“The whole idea behind the video was to basically use this car as a metaphor for your mind,” Beguin said. “After a bad breakup, or the loss of someone, your mind is kind of this vessel for memory, good or bad, and after a painful experience, those memories are something you might want to forget or escape, so that’s visually what we were aiming to represent with this video.”
Beguin said that the visuals of memory in the video came from Super 8 footage of New York, Los Angeles, Paris and Puerto Rico captured by Pablo Espada, who worked with Beguin in editing the video. Beguin said that Espada had filmed the footage over the past ten years, and placed it into the video to enhance the emotional components that early cuts lacked.
“We really felt like it was missing that piece of memory and just visual excitement, so that’s when I had recalled a conversation I had with Pablo about his incredible archive of footage,” he said. “I sent him over a cut of [the video], and then, lo and behold, the next morning I see an email that came through, like, 4 a.m., and it’s a rough cut that he just spliced in all this footage over the initial cut, and it was completely elevated and gorgeous.”
Check out the new video right here:
Beguin said that a video for “Drag Me Down”, the B-side to the 7-inch, is in the works. The 7-inch features a remix of the title track by Sasquatch, and reworks of the B-side by Tyler Daniel Bean and Suplington.