As a female singer, the genre of pop is fraught with difficulties. You’ll be going up against heavyweights like Katy Perry and Miley Cyrus who practically dominate the genre. It is style of music that is fraught with unoriginality. To actually make a name for yourself, you have to be incredibly unique and also be brilliant. Being young and very attractive will also work in your benefit. This is where 25-year-old British singer Louisa Rose Allen, aka Foxes, checks all the boxes. She has a fantastic voice, approaches her music in a unique way and is an incredibly beautiful woman.
Foxes abandons the traditional norm of a three-chord pop song. She instead opts to go down a similar path that Lorde took and writes songs that are lyrically deeper and then imbues them with thick indie-pop synth lines and the upbeat bass lines that made Ellie Goulding‘s songs so popular. Despite copying these styles, she manages to create her own incredibly unique sound that can be found nowhere else in pop music.
In a genre that focuses on the superficial, Foxes takes a bold step by writing intelligent pop songs. She doesn’t write some mindless bubblegum pop song about hooking up with some random guy or some sappy and superficial love song. She instead focuses on worldlier and more personal themes like growing up and being a young person within the modern society. Foxes does a similar thing that Lorde does as well, writing songs that seem to criticise society in general.
We are introduced to her debut album Glorious with the song “Talking to Ghosts”. This song creates a sound like they’re one step away from launching into a progressive house bass drop. This is all tightly brought together into a delicate, soaring song that provides a breath of fresh air to a genre that has been worn down by the same shitty three-chord guitar riff which often isn’t even a guitar riff. Foxes’ voice brings this entire song together as she sounds like what would happen if Florence Welch, Lana Del Rey and Ellie Goulding decided to combine vocals. Her beautiful voice utters tremendous lyrics that reflect intelligent songwriting. Lyrics like “You never really took life seriously did you,” “I can be your guiding light” and “Talking to your ghost all day.” It reflects an intelligent way of lyrically approaching a relationship, whether to be with friends or with a loved one. This is an intelligence that is so lacking within pop music.
“Youth” sounds like an upbeat version of “Royals” with its soaring synth lines, pulsating bass lines and upbeat drum samples. It is a soaring track that deals with the concept of being young and being afraid that her youth is in fact running out. She doesn’t want it to end yet because she feels as if her youthful times have just begun. (Yes, I am paraphrasing the lyrics.) She does this incredible thing where she compares “a thousand dreams” to “a fading beat.” These dreams are fading as she grows older and she feels the need to chase after all of them before they’re all lost. It is a truly inspirational song.
“Holding Onto Heaven” see Foxes take on a very Florence and the Machine feel – except this is a take on F&TM that actually deals with real machines in the music. These machines are the upbeat synth lines and crashing electronic drum samples that turn this song into being a through and through pop anthem. Foxes does this often, where she takes her intelligently written songs and turns them into these massively unique pop anthems that crawl their way into your brain and stay there. Examples of songs like this are “Let Go For Tonight” , “Night Owls Early Birds” and “Shaking Heads”.
Foxes also has moments where she reveals her softer delicate side as she embraces a dreamy and soaring indie pop sound that gives her songs a very emotional edge at times. These tracks are often imbued with a piano melody that gives these moderately upbeat songs, a slightly more sombre tone. This melody often causes the tracks to become powerful and soaring song. Good examples are “White Coats”, “Night Glo”, “Glorious” and “Countless Saints”. These tracks also see her display a very emotional side in her song writing.
I could think of numerous other things to say about Foxes but I feel like she says enough for herself with her music. I am not one for pop music. It is never a genre I have had much love for, but when an artist as strong as Foxes comes around and produces such incredible music, I have to stop and consider just how many remarkable pop artists there actually are. She joins the ranks of Ellie Goulding, Avril Lavigne and Lorde as being part of my guilty pleasure artists. I actually hate that term. She joins the ranks of female singers and vocalists that I adore. Glorious is a beautiful collection of music and is a strong album to make a debut with.