Whatever you do, make sure you have Rihanna‘s money with the quickness. Let’s start at the last frame of the video, which first depicts the singer laying naked in a case drenched with blood and money on a beautiful spring day. A lot to take in huh? This video has been a lightening rod for controversy and, to be honest, that is probably what Rihanna wanted in the first place. She is not the Sunday School attending, quiet as a mouse, don’t rock the boat type of artist. If you’re expecting the “Pon De Replay” days, search it on Youtube right after you watch the “BBHMM” video. The provocative nature also adds to the appeal of Rihanna as a whole. Never been afraid to tug on the cape of those who want to play it safe music wise.
The whole video is a quasi mix of a Quentin Tarantino movie with Fear And Loathing In Las Vegas. There are some parts where parents may feel that they need to cover eyes (breasts, drug use), but honestly, is this any different than what we have seen in a rated R movie? The video, directed by French creative group Megaforce, actually pokes at the wound of what is currently being debated in our social structure. First off, it’s Rihanna’s ongoing figurative middle finger to what you want her to be. In particular, her being a woman who carves out her own path the way she chooses to is pretty awesome. The “bitch” is a man who unfortunately meets his end by a wide array of sharp objects. There’s women in a triumphant position or in a lead position with the wife as a bargaining chip – nice little touch for a video that you wouldn’t really look for on the surface.
BBHMM is just three girls having a crazy time, so maybe we should put the pitchforks away. I mean, it does have a rating disclaimer in the very beginning. For a woman who had endured a horrid domestic violence ordeal, we should probably celebrate all the times that she comes out on top – and have her money.