It may seem like just another record company, but Revival Recordings is quickly changing the face of the music industry. Far from the maddening crowd of label executives, demanding money men, and commercial driven music, Revival Recordings is forging a new way of making music. Their website clearly states the mission as such. “Revival is a company dedicated to art and the people who create it. Our family of artists are the core of what we are all about; we are a community designed to carve out our own little corner of the music industry where creative and artistic integrity are paramount.” And the corner Revival Recordings started with is growing by leaps and bounds.
Recently, the artists at Revival Recordings have come together to make an all acoustic compilation album, slated for release on January 29 this year. It’s comprised of ten tracks by Revival Recordings artists that are guaranteed to thrill listeners across the globe. But why acoustic? I went right to the top and asked Revival Recordings President Shawn Milke how this project came about.
MEB: Revival Recordings is quickly becoming known for ‘out-of-the-box’ thinking in music. What led to the decision to make an all-acoustic album featuring the label artists?
I mirror a lot of what we do based on the models of older labels like Drive Thru Records. I loved the family approach they took with their roster by doing samplers and label tours. We decided we would take that one step further and have all of our artists record brand new material and alternate renditions. The acoustic idea was to showcase a different vibe for everyone and perhaps invite new fans in with the different look.
MEB: Does the nature of acoustic music enable fans to see another side of their favorite musicians? What differences will we see?
Acoustic music definitely shows a different side of an artist. I think the listener gets exposed to a more stripped down and intimate version of what they already know and it allows new listeners to settle in with a style that is less invasive and particular.
MEB: How difficult was it to get all the bands to record their songs for the album with tour schedules, writing, and everything else musicians have to do?
Not as difficult as it would seem. We did the record in a very DIY fashion because we wanted it to sound raw and intimate. We wanted to keep production to a minimum, make it feel like you were sitting in the room with the artist. Every band was on board which made the whole process go smoothly.
MEB: Could this become a regular feature for RR? Will you put out an acoustic compilation each year or so?
The goal is definitely to try to put out a roster-wide compilation every so often. I think it really showcases the family atmosphere we have at Revival and at the same time have an excuse to release awesome music.
MEB: What do you anticipate the reaction will be from the metal kids & headbangers that love RR artists?
I think there is an acoustic fan in all of us. Even the biggest metal head can’t deny that acoustic music is awesome.
MEB: Is acoustic music always slower, or can it be as exciting and high energy as hardcore music? How?
I don’t think tempo has anything to do with it, honestly. It can definitely be just as exciting but on a separate level. You could very easily do an acoustic rendition that maintains the emotional energy.
MEB: Were there any surprises in the recording process?
Anyone who has ever made a record knows that there are surprises around every corner. Happy accidents lead to inspiring moments.
While not generally drawn to acoustic music, after listening to the first two tracks, I am hooked. Milke was right, there is an acoustic fan in all of us! Pre-orders of the album are available now here: Revival Recordings All Acoustic
Revival Recordings/It’s All Acoustic
Track 1: Famous Last Words – “I’ll Be Home Soon”
Track 2: Cabaret Runaway – “Broken Maiden”
Track 3: Alesana – “Hiatus”
Track 4: The Funeral Portrait – “Casanova (C’est La Vie)”
Track 5: Megosh – “Winona”
Track 6: Uh Huh Baby Yeah – “Natural Born Thriller”
Track 7: Tempting Paris – “Stand Up”
Track 8: The Things They Carried – “Nightingale”
Track 9: The Legitimate Excuse – “Long Nights, Stupid Fights”
Track 10: Alesana – “Dancing Alone”