The Scoop: Seed Experiences partners with Bridges for Music in a continued commitment to further develop the South African music landscape and announces the Charity Complimentary Initiative.
The Spin: Seed Experiences have always been known to be innovators and leaders in the South African music industry, and this partnership the non-profit organisation Bridges For Music further proves this statement to be true.
Seed Experiences have commtied to partnering with Bridges For Music for the next 12 months over all Seed events, especially the two major events of Rocking The Daisies and Vodacom In The City. This partnership will be done in order to solidify a relationship between the two companies and shall be kick-started by Seed Experiences raising a substantial amount of funds through various means – one being the Charity Complimentary Initiative.
The initiative means all complimentary tickets will now be charged at a percentage of the actual ticket price across various ticket types and all of these funds will go straight to Bridges for Music. This will begin with Seed’s upcoming annual events Rocking the Daisies and Vodacom In The City.
Initially, the funds will assist Bridges for Music to build a music school in Langa Township in the Western Cape. The school will add further weight to an already robust educational program that includes a scholarship program with SAE Institute, which has seen 12 young artists attend short courses – and the launch of an annual one-year Higher Certificate in Sound Production scholarship in partnership with the Black Coffee Foundation.
To date the bulk of the fundraising has been driven by the internationally renowned Resident Advisor platform, and has seen support from many high-profile artists across the planet helping raise over 70,000 euros so far.
“As a responsible promoter it is impossible to ignore the importance of developing the future potential of the South African music scene,” says Brian Little, Seed Experiences. Managing Director.
“Partnering with Seed Experiences is an exciting next step in our evolution and it is encouraging to see such a well-established and respected promoter making a real tangible commitment to making a difference to disadvantaged communities through music,” says Trenton Birch, Bridges for Music Africa Director.
Brian adds: “We are very excited about this initiative. While we will be rolling out further fund-raising initiatives that will include donations, sponsor campaigns and workshops, what this does is educate the wider music community and involve them in the process of upliftment and education through music. The people who generally receive comps to our music events are fans and people who can afford to pay the full ticket price. So paying a small amount, knowing that it is contributing to this great cause, which is directly related to music and growing the industry in South Africa, should be met with enthusiasm.”
A complimentary ticket for Vodacom In The City will be R100; the normal ticket price is R450.
Seed Experiences will be implementing this fundraising initiative across all upcoming events and are looking forward to the substantial amount of funding that will be raised through this over the next 12 months. After this time, all figures raised for Bridges for Music will be released to the public as part of a case study.
Bridges For Music is a non-profit organisation that gathers key players in the music industry as well as music fans to raise global awareness about local issues through music in developing countries, leaving a positive impact and legacy in disadvantaged communities.
The organisation is also committed to providing life-changing experiences for disadvantaged artists by giving them the opportunity to develop their careers in the music industry. To date it has sent artists to Amsterdam Dance Event (ADE), Tomorrowland and Glastonbury and has global Ambassadors including Richie Hawtin, Skrillex and Luciano, and a growing list of international festival partnerships.
The presence of such an initiative shall be a major boost for the growing South African music scene as it slowly shakes off the manacles of the Apartheid era to become a global player in the music scene. It will also contribute to combating the growing issue of poverty in disadvantaged communities as they give a means for talented musicians in townships to gain recognition and give them the chance to change their legacy. The success of this project shall be a major milestone for the South African music industry.
More information on Bridges for Music can be found here.
The Question: What are your thoughts on this initiative? Let us know in the comments below!