I’ll admit that it took me a little bit to get into the catchiness of “Love Me” and I have no idea why. It’s a very dancey, parody-like track that could be mistaken to come from a 1980s time capsule. Where “Love Me” is drenched in the malaise of celebrity worship, “Ugh!”, the second single off The 1975‘s forthcoming album I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It, is such a funky number that you may feel a little guilty having danced due to the subject matter.
Taking a look to the musical structure, the playfulness between guitarist Adam Hann and bassist Ross MacDonald set this constant groove that takes over the track. There’s a very ’70s precedent, but what I like is that there’s a very fresh and young twist to the music that is a generation away. Lead singer Matthew Healy almost uses this track as a continuation or another chapter about drug use like in “Chocolate” from their self-titled album. The song acts like a day in the life of the relationship between Healy and cocaine. It depicts the effects of actually using the drug and then talking about lasting effect of the grip it has over him. The clever thing about The 1975 is that while the lyrics are very clear, they may not appear that way as you get into the song.
“You’re meant to be helping me/When I said I liked it better without my money, I lied”. It’s Healy’s realization that this relationship with the drug is not healthy, but like any bad habit, it’s hard to quit. In lieu of “Chocolate,” it doesn’t appear that Healy will give the habit up after previously parting ways. There’s absolutely nothing to hide and the human nature of the band with their very real problems is what enhances their appeal. I could think it’s about love at face value, but a little closer look will have a bigger picture; that of a person and their vices.
Alternative Rock | Interscope Records