It’s been a meteoric rise for the 25 year old DJ/producer known as Zedd (named Anton Zaslavski) especially with the release of his first album, Clarity and collaborations with the likes of Lady Gaga and Haley Williams of Paramore. While you’d be hard pressed not to hear any of these songs played at in a electronic festival set or on top 40 radio (I know people sung the chorus to Clarity everywhere), there was a time where Zedd dove into the genre of electro. There are some new fans who may not know or got a little taste of this with the track “Shave It Up” on the Clarity album. With the release of the new single, “Addicted to A Memory”, not only does it bridge the two sides together, it shows the versatility of Zedd’s production.
American girl group Bahari contributes vocals in what starts off as a cornerstone of Zedd’s pop-based tracks. There are easy guitar chords and claps meshed with Bahari’s airy vocals. It almost gives you a sense of being on a cloud. Electronic music is supposed to be euphoric right? Once the verses breakdown, Zedd pulls out the synth play that fans may be familiar with hearing tracks like “Slam The Door” and “Stars Come Out”. Towards the end of the track, the synths combine with hard drums in an almost orchestral arrangement. Zedd pulls out the ideas from older track, “Dovregubben” and instills that type of creativity.
With Zedd’s second album, True Colors due on in May, this track was a nice stroll down memory lane. Where the DJ may be known for his immediately catchy hooks, it was good to hear that Zaslavski can go back into his repertoire and formulate those sounds with the ones that made him the most famous.
Electronic | Interscope